The Jordan national football team is participating in the FIFA World Cup 2026, and has a remarkable presence in the promotional advertisements for the tournament. The advertising campaigns have turned into an integrated project that combines art, sports, and marketing, in an attempt to establish Jordan's image globally. The Nashmi Mondiali song was launched as one of the most prominent artistic works related to Jordan's participation, sung by artist Saif Al-Safadi, which carried an emotional message that connects between generations, under the slogan from a generation that carried the dream, to a generation that carried the flag. The song was successful in achieving widespread dissemination across digital platforms, where it called on fans to interact and sing in support of the team in its global journey. In a related context, the official artistic work titled Al-Nashama was launched in partnership between the Jordan Football Association, the Tourism Promotion Authority, Arab Bank, and Zain Jordan, in a step that reflects the integration of efforts between national institutions.