The Jordan national football team has announced a new partnership with team star Odeh Al-Fakhouri, aimed at supporting Jordanian youth and their ambitions. Umniah will serve as the sponsor for Al-Fakhouri, reflecting the company's ongoing commitment to investing in young Jordanian talent and supporting a generation that is shaping the future with confidence, determination, and ambition. The partnership was unveiled during a special event held at the Royal Automobile Club, attended by Umniah's executive management, media members, influencers, public figures, as well as Al-Fakhouri's family and close friends. For Al-Fakhouri, this partnership represents a natural alignment with a brand that shares his vision of growth, ambition, and continuous development, in addition to its strong connection with young Jordanians and long-standing support for local talent and sports. The partnership also highlights Umniah's ongoing support for Jordanian sports, including its sponsorship over the years of both Al-Faisaly and Al-Wehdat clubs, reflecting the company's broader commitment to investing in local talent and enabling future generations. Commenting on the partnership, Dina Aldaoud, Director of Brand and Corporate Communications at Umniah, stated, "At Umniah, we believe potential grows when young people are supported from the very beginning. Odeh represents a Jordanian success story we are proud of, and a generation driven by ambition, discipline, and the confidence to keep moving forward." Al-Fakhouri also expressed his pride in partnering with Umniah, noting that the company's modern outlook, focus on innovation, and genuine commitment to supporting Jordanian youth made the partnership a natural fit for this stage of his journey.